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How Does Best Odds Guaranteed Work?


BOG Terms & Conditions

Best Sign Up Offers From UK Bookmakers

Best odds guaranteed is a betting promotion worth its weight in gold to dedicated horse racing bettors, those serious about making a regular profit from their love of sports betting. It isn’t available at all bookmakers, but it’s an offer worth looking for.

Put simply, best odds guaranteed ensures backers get the best price possible on their horse racing predictions. If you back a runner and take the odds, only to see the selection go off with a bigger starting price, it could make a winner feel like a loser.

Not with best odds guaranteed. Whether the SP is bigger or the odds available when the bet was struck, you will always be paid out at the more generous quote if your pick wins.

Which firms offer best odds guaranteed? Check out the table below for an updated list of brands…

Bookies Offering Best Odds Guaranteed on Cheltenham Races

William Hill Best Odds Guaranteed

By far, the most popular horse racing promotion run by William Hill is their best odds guaranteed deal. Back a horse running at any UK or Irish meeting covered on the site and you’ll benefit from best odds guaranteed without asking. No opt in, sign up or tricky terms and conditions. The BOG promo is open to all William Hill customers and is attached to major meetings and festivals, such as Cheltenham 2021. Try William Hill best odds guaranteed today.

18+, begambleaware.org, T&Cs apply

About the Bookmaker

William Hill are a real favourite with horse racing punters. Not only do they cover the biggest races and meetings from the UK, Ireland and abroad, they also serve up several eye-catching promotions. These include money back, enhanced odds and extra places each-way.

Betway Best Odds Guaranteed

Betway serve up best odds guaranteed on domestic horse racing from all major UK tracks and that is also extended to some of the most popular events in Ireland. It takes away the risk of backing your horse and seeing the odds grow after your money is down. Not all betting firms offer best odds guaranteed but you’ll get it at Betway.

18+, begambleaware.org, T&Cs apply

About the Bookmaker

Betway are an ambitious online betting firm who understand the best way to close the gap between themselves and the big boys of the industry is to offer and match the best promotions currently available. Best odds guaranteed has become so popular and useful to sports bettors that if your current bookie doesn’t offer it, it’s time for a change.

Ladbrokes Best Odds Guaranteed

Best odds guaranteed is attached to every domestic race on the site and you’ll also notice this promo added to a collection of the best international races. Never again will you get less of a price on your winner. Ladbrokes offer best odds guaranteed on Cheltenham 2021.

18+, begambleaware.org, T&Cs apply

About the Bookmaker

Ladbrokes are a giant of the British betting industry and have a history that can be traced back through the generations. The famous red header sits above betting offices on every high street in the UK and the firm also boast a modern website and easy to use mobile app. Traders offer competitive betting markets on races from around the world, including UK, Ireland, France, Germany, Australia and America.

Paddy Power Best Odds Guaranteed

Paddy Power were one of the first bookmakers to make BOG available on their website and in betting offices around the world. It allows customers to bet on horse racing with peace of mind, knowing they will always have the better price working in their favour. Sign up and give it a try.

18+, begambleaware.org, T&Cs apply

About the Bookmaker

Paddy Power are known throughout the sports betting world as a bookmaker with a real passion for value, customer service and promotion. They offer some of the most talked about sports betting promos we’ve ever seen but the trading team are particularly proud of their best odds guaranteed deal which members love.

Bet365 Best Odds Guaranteed

bet365 have given members best odds guaranteed for quite some time. Members are so used to benefiting from this deal they wouldn’t dream of betting on horse racing without it. Join bet365, grab the welcome bonus and use it to back a horse in one of the many races covered on the website or mobile app.

18+, begambleaware.org, T&Cs apply

About the Bookmaker

The best odds guaranteed offer has the potential to make a huge difference to your profit margin over the course of a year of season. If you are betting with a bookmaker not offering BOG you could be losing cash on every winner you place and, of course, that builds up to a decent amount over an extended period.

How does Best Odds Guaranteed work?

How does Best Odds Guaranteed offer work? Below you’ll find an example of how best odds guaranteed works in practice. We are using bet365 as our case study and a fictional race named 3.05pm at Cheltenham. The horse taken for this example will be Paisley Park and will be backed to win at odds of 2/1.

  • Click on the horse racing section of bet365
  • Find the 3.05pm Cheltenham race and click to expand
  • Click the price attached to Paisley Park which is 2/1 at 12pm on the afternoon of the race
  • Add a £10 win stake and confirm to place your bet
  • You notice at the off time of 3.05pm Paisley Park has drifted to 9/4
  • Paisley Park wins the race at 9/4 but your bet slip shows 2/1
  • In most cases, you would have lost out on profit due to the drift in price
  • Not with best odds guaranteed. You will be paid out at the better price, which is 9/4
  • That’s the benefit of horse racing best odds guaranteed!

Best Odds Guaranteed Terms & Conditions

As with most promotions and offers made by online bookmakers, there are terms and conditions you should be aware of when placing this bet. We advise reading the T&Cs page in full before putting your stake down, this will ensure you have a full understanding of how the promo works, the small print and any wagering requirements.

We advise reading the T&Cs page in full before putting your stake down, this will ensure you have a full understanding of how the promo works, the small print and any wagering requirements.

We have picked out a few of the more important terms and conditions below, points we think you should be made aware of and ones that will ensure there is no confusion or debate when it comes to collecting your winnings…

  • Offer is available to new and eligible customers
  • Offer applies to bets placed on win and each-way markets
  • Best odds guaranteed doesn’t apply to antepost bets
  • Racing from certain countries is excluded from this promotion
  • Offer includes board prices, early prices, singles and multiples

Sign Up Offers From Bookies That Have Best Odds Guaranteed

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

18+. UK&IRE only. Online & Phone. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets, valid for 7 days, stake not returned. No cashout, restrictions apply. Double Winnings applies to the first real money single bet of £1+ win or each-way from 8am 27/02 on the 1.20 Cheltenham each day. Max £25. Stake restrictions may apply. T&Cs Apply.