2022 Cheltenham Sign Up Offers

With Cheltenham sign up offers, you want tried and test promotions for the Festival from trusted and licensed online bookmakers. That’s what it is all about. Here, we have tested the best Cheltenham new customer offers for those bettors looking to join a sportsbook that they haven’t had an account with before.

With so much top-quality horse racing on during the Festival, this is the perfect time to register with bookies you haven’t experienced previously. Get the lowdown on all the top Cheltenham new account offers today. The welcome bonuses discussed here don’t cater for existing customers, but you will find all sportsbooks have something for you too.

Best Cheltenham Festival Welcome Offers


MIN. deposit : 10

Outstanding track record

Fixed odds & spread betting

Plus Best Odds On All Premier League Matches (fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). Full T&Cs apply.

MIN. deposit : 10

Trusted boookmaker

A variety of Cheltenham offers

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

MIN. deposit : 10

Plenty of betting offers

Great for horse racing betting

18+, New accounts only. Minimum odds evens (2.0). Deposits using Visa and Mastercard debit cards. Free bets are valid for 7 days. Full t&cs apply. Begambleaware.org

MIN. deposit : 5

Extra places and BOG

Correct4 football game

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply.

MIN. deposit : 5

Increasingly popular site

Free bet refunds on racing

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

MIN. deposit : 10

#PickYourPunt bet builder

Solid Acca Insurance deal

New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

MIN. deposit : 10

Excellent track record

New Bet Boost each day

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.

MIN. deposit : 10

New specials bets each day

Multiple acca promotions

New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply

MIN. deposit : 5

Huge range of promotions

Daily Power Prices

New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.

MIN. deposit : 10

Worldwide football coverage

Mobile apps are very good

18+ New customers only. Opt in and bet £10 within 7 days of registration. No cash out. Get 4x£5 free bets for selected horse racing markets. Free Bets expire same day they were credited at 16:50 UK time. Card payments only. T&Cs Apply, see below. begambleaware.org | Please gamble responsibly

MIN. deposit : 5

Horse racing Bet Boosts

Solid football bet builder

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. Click for T&Cs. begambleaware.org | Please gamble responsibly

MIN. deposit : 10

Innovative social features

Free soccer betting tips

New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.

MIN. deposit : 10

Very well-regarded bookie

Fantastic range of offers

For new customers only - Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

MIN. deposit : 50

New OddsBoosts each day

Bookie & betting exchange

New customers place £50 worth of bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100. Min odds 1.2 (1/5). Multiple bets included. Exchange bets excluded. Payment restrictions apply. T&Cs apply.

MIN. deposit : 5

Enormous range of markets

Highly successful brand

New customers only. Min stake £5. 5 X £5 in Free Bets, to be used on Racing. Min qualifying odds of evens or greater. Keep it fun. Set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

MIN. deposit : 10

Very wide range of offers

Outstanding mobile app

18+ begambleaware.org. New customers only. Min deposit £10. Place a £10+ bet on Horse Racing of odds 1/1 (2.00) or greater to receive your £30 bonus money once qualifying bet is settled. Free bets valid for 7 days. Horse Racing bonus money x1 wagering. £10 casino bonus will be credited the day after deposit. Casino bonus must be wagered at least x50 before any withdrawals can take place. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Full T&Cs apply

MIN. deposit : 10

Acca protection & boosts

Wide range of deals

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply

MIN. deposit : 10

Deep in-play section

Widespread racing streams

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

Cheltenham Sign Up Offers from New Bookmakers

There are some sportsbooks that have recently launched that could potentially have some of the best Cheltenham new customer offers out there. With these, just like established online bookmakers, there are pros and cons too. On the plus side, you probably don’t have an account with newer bookies, but the drawback is they don’t have the reputation behind them that the big boys do. These two Cheltenham new account offers are worth looking at, though:

SBK Sign Up Offer

A sportsbook mobile betting app offering from betting exchange Smarkets, SBK is at the cutting edge of internet gambling. They promise new features all the time, so that may include the streaming of live horse races you want to bet on like the Cheltenham Festival in future. While it isn’t clear if they intend on having specific promotions and deals for existing customers when this rolls around, there is a welcome bonus available.

This is a £20 risk free bet. Sign up to SBK, then deposit at least £20 via your debit card, Trustly or a bank transfer and place a qualifying bet on the sportsbook. If this happens to lose, then you will have your stake refunded in full up to £20 in cash.

In order to withdraw rebated funds, you must then bet the value of your qualifying deposit again. Without doing this within the promotional period, which appears to be seven days, you could lose the rebate.

Avoid using PayPal, prepaid cards or other eWallet services when depositing as these aren’t eligible payment methods. These SBK terms and conditions are pretty straightforward. If your first bet loses, it’s great to get another go at finding a winner. Should you back one straight away, however, you don’t actually get anything for joining.

GatoBet Sign Up Offer

As GatoBet only currently has US horse racing markets available, there aren’t yet any promotions for existing customers that apply to Cheltenham. This also means that streaming UK and Irish horse racing meets like the Festival aren’t available either. They do have a welcome bonus, though, which it a bet 10 get 30 deal for new customers.

Register and use promo code GATO, then deposit at least £10 via all accepted payment methods other than Skrill and place qualifying bets to the value of £10 or more to get a £30 fee bet token. You must place this bonus all in one go on the same bet at minimum odds of Evens (2.00).

There are 10x wagering requirements that apply to any winnings made on the free bet before it will be converted to your real money balance. The bonus and winnings made from it expire after five days. There is a maximum conversion amount of £30 applying to this offer.

These terms and conditions are quite tricky. You do not have much time at all to clear the wagering requirements, and there is no real incentive to find a winner at big odds from the free bet as this makes your task of playing through the rollover very difficult.

BetDukes Sign Up Offers

While BetDukes don’t yet have any live streams for horse racing in the UK and Ireland, or regular Cheltenham Festival promotions for new customers, they do have a bet 10 get 10 welcome bonus. Register and deposit £10, using any payment method other than Skrill, then place £10 in qualifying bets to receive a £10 free bet. You are allowed to place several bets to unlock the bonus.

The £10 free bet must be wagered in full, however, on sportsbook markets with minimum odds of 1/2 (1.50). If you wager wins, you must bet the value of the winnings 10 times before bonus funds can be withdrawn. The stake is not returned with any winnings. You only have seven days to bet the bonus and meet these wagering requirements or they will expire. There is a maximum conversion amount of £20 between bonus funds and you real cash balance.

Meeting the terms and conditions attached to the BetDukes welcome offer is fairly difficult. A large win on your £10 free bet may make it tough to clear the wagering requirements in the seven-day timeframe. However, this could work well during a potentially busy period such as the Cheltenham Festival.

Sign Up Offers for Cheltenham Betting From TOP UK Bo0kies

Even the best Cheltenham sign up offers have pros and cons to them. This is because the leading online bookmakers all take different approaches with their available welcome bonuses. This is to suit the different types of bettor they hope to attract. Here are the top five Cheltenham new customer offers out there:

888Sport Sign Up Offer

As an online only bookmaker, 888Sport are a product of the internet revolution. They offer live streaming on all UK and Irish horse races, including the Cheltenham Festival. There are also a number of related promotions for existing customers such as the 4/1 Winner deal, which provides you with one daily bonus of a £5 free bet token when you back a horse and it wins at odds of 4/1 (5.00) or greater.

Among Cheltenham sign up offers, 888Sport has one of the best with a bet £10 get £30 plus £10 basino bonus  welcome offer. Just make a minimum deposit of £10 via an eligible payment method (not PayPal, Paysafecard, Skrill, Muchbetter or Neteller) after registering, then place a qualifying bet to receive £30 in free bet bonuses. Your first bet of £10 with a real money stake at minimum odds of 1/2 (1.50) qualifies, provided you place it within 30 days of signing up.

Within 72 hours of this settling, you get your free bet tokens which then expire after seven days. Avoid Virtual sports and permutation bets for this offer, and don’t cash the qualifying bet out. These terms and conditions are pretty easy to meet, and you can even place straight single line accumulators so long as they meet the minimum odds requirements. Once you have opened an account with this bookmaker, don’t hesitate to take advantage of other 888Sport Cheltenham offers, such as enhanced odds, non runner no bet, and best odds guaranteed.


Similar to other Cheltenham new account offers, Betfred have a bet 10 get 30 welcome bonus. They also have live streaming for all horse racing from the UK and Ireland including the Festival when you place a bet on the race. There are other promotions that apply to Cheltenham too, such as extra place races and the Free Bet if Second offer. Betfred have also gone non-runner no bet on certain Festival races before any other online bookmaker for those looking to make ante post wagers.

Their sign up offer requires you to use promo code SPORTS60 during registration. Now, deposit at least £10 via an accepted payment method and bet that amount at minimum odds of Evens (2.00) on Betfred sportsbook markets. Provided this is settled within 60 days and you confirm participation in the welcome bonus via SMS text message validation, you then receive £30 in free bets that expire after a further seven days.

Prepaid cards and eWallet services cannot be used as payment methods to get this offer. Other Betfred platforms such as Totepool, Virtual, Bingo, Casino, Games, Lotto, Numbers and Poker cannot be used to place a qualifying bet. These terms and conditions are simple enough to meet. You also get 60 free bet spins that have their own requirements for the Casino. There is plenty of Betfred Cheltenham offers available for bookmaker’s customers – check them out on our website.


The sportsbook attached to Grosvenor Casino lets you bets and watch on all UK and Irish horse racing action, so you can stream the Cheltenham Festival through it. There may also be some promotions around the event available to all customers nearer the time.  As Cheltenham new customer offers go, theirs is somewhat unique in that you can boost the odds to double the original price on your first bet.

Once you have signed up to Grosvenor Sport and made a deposit of at least £10 via an eligible payment method, you have 60 days to use the Odds Boost token awarded on a bet of £10. If you choose to bet each-way, then the maximum you can put on is a unit stake of £5 (£5 for the win part and the same for the place part of the wager). If you stake less than £10 on a single sportsbook bet, then you forfeit the rest of the bonus. It must be wagered all in one go.

Avoid Neteller and Skrill when depositing as these options cannot be used to get the offer. Extra winnings are paid as cash if your bet is settled as a winner. The terms and conditions with Grosvenor are very clear and easy enough to meet. Doubling the odds on your first bet could be very rewarding if you pick out a big price Cheltenham Festival winner.


At SportNation, there is no live streaming of horse racing events available, but their Pick a Pony promotion is open to all customers and may be running during the Cheltenham Festival. Their welcome bonus is a 100% matched deposit bonus up to £100. This sounds great, but there are some significant terms and conditions relating to this new customer offer that you need to be aware of.

Register and make an eligible deposit while using promo code SNWEL100 to have the value of it matched up to a maximum of £100. You must then playthrough 8x the sum of the deposit and bonus on sportsbook bets at minimum odds of 3/5 (1.6) within 90 days to free up the bonus funds for withdrawal. Winnings with free bet tokens is capped at £2,500. The maximum contribution to the wagering requirement per bet placed with bonus funds is £50. Multiple bets in the same market do not qualify for clearing these.

While there is no mention of certain payment methods being ineligible to receive the offer, the terms and conditions compared to other best Cheltenham sign up offers are actually pretty difficult. If you went for the maximum bonus here, then you would have to gamble £1,600 in 90 days to meet wagering requirements.

Types of Sign Up Offers Explained

As you can see above, there are various types of Cheltenham new customer offers available out there. Some are specific to the Festival, while others are bet and get style promotions. There are so-called risk-free bets, first deposit bonuses and even odds boosts too. It is worth looking at each of these, and their advantages and drawbacks, in more detail:

Cheltenham Special Sign Up Offers

Arguably the best Cheltenham sign up offers are ones which concentrate on the Festival itself. Online bookmakers will put these out there in the days leading up to the meeting. These usually involve a fancied runner at massively enhanced odds like the price boosts discussed below. The obvious upside to specific Cheltenham new account offers is their direct relation to the Festival. Such promotions are tailored specifically for the action taking place here. While upsets do happen at Cheltenham, the bookies are usually feeling generous and include the banker horse each day in their welcome bonus. On the downside, however, there is only value in these if you actually fancy those horses. There is always the possibility that a favourite will lose, and you can only stake small amounts due to restrictions. Festival deals have lots going for them, though, even if they are designed for the wider public watching Cheltenham rather than regular horse racing bettors.

Bet and Get Offers

A good example of bet and get new customer offers is 888Sport highlighted above. Here, things are kept fairly simple. You sign up, make a deposit, place a qualifying bet and then receive the bonus. There will be time limits attached to the bonus, and not all payment methods will be eligible for the offer, but you should find yourself pretty unrestricted on the type of qualifying bet you place and what you can use the bonus on. Minimum odds requirements do exist, which may be a downside to some, but these are usually pretty reasonable. Ideally, you want to be at least doubling your money on a bet anyway, so odds-on prices being incompatible isn’t as bad as it first appears. The simplicity of bet and get deals make them one of the best Cheltenham new customer offers you can get.

Risk-Free Bet Deals

A risk-free bet or first bet insurance works on the principle of giving you a second chance. SBK and Paddy Power both have new customer offers of this type. If the first bet you place qualifies for the insurance and loses, then you get your stake back as cash or a free bet and get to have another go. The drawback here is that if your qualifying bet wins, you actually don’t get any bonus at all for signing up. It has become something of an industry expectation for new customers to have some incentive to join a sportsbook. That isn’t there in the event you back a winner with risk-free bets. Those promotions which don’t return your stake to you as cash but as a free bet actually never refund your stake, because winnings made off the free bet don’t include this in the returns.

Deposit Bonuses

With deposit bonuses, you get bonuses matched to a certain maximum value of the amount deposited. That is how the SportNation offer detailed above works. That is not usually the end of it, though, with terms and conditions giving rollover equating to several times the value of the deposit, bonus, sum of deposit and bonus, or the amount won with the bonus to be wagered within a certain timeframe. These can quickly leave you needing to bet large sums and making many wagers to try and clear. That is an obvious downside, as it puts you under pressure. You may end up betting more than you are comfortable with, and there are limits to each contributory wager so you can’t clear the rollover all in one go. Deposit bonuses are sadly not as attractive as other Cheltenham new customer offers may be.

Enhanced Odds and Price Boosts

Increasing the odds you get on any bet is a welcome addition to wagers. Enhanced odds and price boosts work in exactly the same way. Some paying the additional winnings on a bet in cash, while other provide free bets on top of what you have won. Grosvenor Sport is a good example of this type of offer. Getting something extra is only a plus. More cash in your account balance is what every bettor wants, while free bet bonuses mean you don’t have to risk further capital when making your next wagers. The only downside to these is the size of the stake. Online bookmakers will limit how much you can put on a price boost. It may be £10, or even £20 if you are very lucky but no more than that. There may also be maximum daily winnings caps to consider if you do win big too.

Important Terms & Conditions

Even the best Cheltenham sign up offers have terms and conditions attached to them. You need to know these, so you there is no doubt what is required to get the most out of your bonus. Take all of these into consideration:

Minimum Deposit

Minimum Odds

Minimum Bet

Validity Period

Payment Options

Most online bookmakers still prefer your debit card over perpaid cards and eWallet services

How to Make the Most of Cheltenham Festival Sign Up Offers

Getting the maximum benefit from the best Cheltenham new customer offers is the message we have tried to hammer home here. Whatever type of welcome bonus is available, it needs to work for you. If there are large wagering requirements, for instance, attached to a deal, then you may need to look into this in the days before the Festival rather than joining a sportsbook during it. This is because it may be more difficult to fulfil the terms of the offer after Cheltenham is over and there is less quality horse racing on. Any welcome bonus that puts you under pressure with short timeframes might serve for during the meeting, though. The rest of the time, this probably isn’t the best.

Sticking to Cheltenham sign up offers that keep things simple is sound advice. Bet and get promotions rarely have anything nasty lurking in their terms and conditions, as compared to a deposit bonus. Risk-free bet promotions are only worth looking at if you aren’t sure the horse you fancy will win. Having confidence in the conclusions you have made before betting is important, especially on horse racing as competitive as the Festival. You also have to weigh up whether waiting until Cheltenham is nearly upon us is the right time to be betting in the first place.

While there are going to be more promotions for both new and existing customers immediately before and during the Festival, online bookmakers will have adjusted the odds they offer accordingly. Sometimes, the value in betting on these races can only be found in advance in the ante post mark. Lookout for non-runner no bet promotions from January onwards for Cheltenham in March. These promotions will return the stakes you place to you in the event that your fancied horse doesn’t run in that particular race. There’s a trade-off between getting good odds and the wealth of bonuses available later.

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