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William Hill Cheltenham 2023 Offers & Betting Guide

It’s one of the UK’s longest running bookmakers with over 100 years in business and comes with the bonus of being one of the most trusted bookies available. Yes, it’s William Hill. Their model has been highly successful, and, they know it. They have pulled off huge coups in numerous sports, but, it is Horse Racing where they seem more than just a short head in front of the chasing field.

On their horse racing page they claim to be the “only bookmaker for horse racing” – are they right or wrong that William Hill horse racing betting is the place to be betting this Cheltenham Festival? Here’s your conclusive William Hill review which will give you the answers. Spoiler alert, you’ll love it, along the William Hill Cheltenham specials on offer this year!

Top William Hill Cheltenham 2023 Offers

As with every big horse racing meet on the calendar, you will be hard pressed to find anywhere better to go for the Cheltenham Festival as William Hill’s Cheltenham promotions are always on point.

William Hill Sign Up Offer

The William Hill sign up offer is a bet 10 get 30 welcome bonus available to new customers only. Register for a new account using promo code H30 and deposit at least £10 via an eligible payment method, then place a qualifying bet of £10 to receive two £15 free bet tokens once it is settled. There are also some significant terms and conditions attached to this deal:

How to Claim William Hill Sign Up Offer

You could use the William Hill sign up offer for betting on the Cheltenham Festival quite easily. That bet 10 get 30 deal is ideal for a big horse racing meeting like this. Just follow our step-by-step guide and you’ll have a William Hill Cheltenham free bet or two for the Festival:

  1. Register as a new customer, using promo code H30
  2. Deposit at least £10 using your debit card. Avoid using eWallet services and prepaid cards for this
  3. Place a qualifying bet of at least £10 on Cheltenham. If you go each-way, you must be £20 in total to get the bonus
  4. Remember, the minimum odds for a wager in order for it to qualify is 1/2 (1.50)
  5. Should you place your qualifying bet on a race on the opening day of the Festival, it will be settled and you can then use the two £15 free bets on other events at the meeting
  6. By betting on Cheltenham with the free bets credited during the Festival, you will easily use them on other wagers within the 30-day time limit before they expire
  7. Although you don’t get the free bet stakes back with any winnings, you could make plenty of profit through picking the right horses at Cheltenham

18+.Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.

William Hill Cheltenham Offers

There are also some William Hill Cheltenham offers which are available to all customers and ongoing. They may be general horse racing ones which you can use, or even event specifics one relating to the Festival. Here, we look at all the William Hill Cheltenham promotions in more detail:

Pick #YourPlaces

Through the Pick #YourPlaces promotion offered by William Hill, you can now choose the number of places you take on each-way and place bets for all horse races that happen in the UK. That includes those staged at the Cheltenham Festival too. This applies to singles bets only, but cannot be used in conjunction with other offers. This is because if you take fewer places, the odds for the horse should increase. Conversely, taking extra places means the price will be shorter. As your wager may be more or less than the standard place terms offered, it cannot be covered by the Best Odds Guaranteed. The only requirement is that the race you bet on has six or more running coming under starter’s orders. This flexibility with each-way and place betting from William Hill is very similar to Betfair’s Each Way Edge offer and the Each Way Extra promotion from Bet365.

Bet Boosts

A key William Hill Cheltenham offer available every day of the Festival is the Bet Boost. These enhance the prices of three chosen horses. The bigger the regular fixed odds, then the greater the Bet Boost. There are strict stake limits of a maximum £20 bet here. You can only use the Bet Boost on win or each-way singles. Only the win part of an each-way bet is enhanced. Rule 4 deductions may apply to your wagers, but not the boost. You cannot use Bet Boosts with Flash Odds or any other enhanced odds promotions run by William Hill. Should your bet be placed under the Best Odds Guaranteed and the starting price (SP) is larger than the boost, the wager will be settled at the greater odds.

Flash Odds

With Flash Odds, massively enhanced prices are available for a short time on the William Hill sportsbook. You will need to be quick about taking them up to these as their availability is limited. Flash Odds are for singles only in horse racing. Strict stake limits apply. You cannot use Flash Odds in conjunction with Bet Boosts, High 5, 2 Clear, Best Odds Guaranteed or any other offer. You do not qualify for live streaming the races either. This promotion is available every week on the biggest sporting events in the calendar, including the Cheltenham Festival. Make sure you don’t miss out on Flash Odds. They are only on the William Hill sportsbook until a certain amount of money has been placed by bettors. Looking around midday on the days of the Festival at Cheltenham is a common time when you may find Flash Odds available on the upcoming action.

Double #YourOdds

William Hill operates a request a bet service called #YourOdds, and this can be used for getting prices on the Cheltenham Festival and horse racing in general. On some of the biggest events in the sporting calendar, they are committed to doubling what you could win through such wagers. Double #YourOdds are only available for a limited time, like the Flash Odds markets. There are also strict stake limits and the bets must be standalone singles only. You cannot cash in any Double #YourOdds wagers. These bets cannot be cashed in, so you must see them through win or lose. As Double #YourOdds markets are considered specials themselves, they cannot be used in conjunction with Bet Boosts or other horse racing offers. These include the Best Odds Guaranteed, 2 Clear and High 5 promotions among others. Keep a lookout for Double #YourOdds for the Cheltenham Festival during the event.

Double Your Winnings

How best to show that William Hill mean business over Cheltenham is how they tackle the first day and race of the festival. Last year they ran a Double Your Winnings promotion which could see bettors get double their winnings if their horse won or placed on win or each way bets…in CASH! There are few promotions throughout the whole of the Festival that could beat that, perhaps, only other William Hill offers it seems!

Cheltenham Special Offers

There are also going to be William Hill Cheltenham specials available based on what they have offered in previous years and have in place on the sportsbook for the 2022 Cheltenham Festival already. There is a Money Back Second deal in place on every Cheltenham race, where you get your stake up to £10 back as cash on your first bet on a Festival event. There must four or more runners, and the minimum odds must be 3/1 (4.00) on single bets only. Wagers placed with free bet tokens do not count. Each-way bets that yield a return will be subtracted from any money back in cash. The refund only applies to the win part of such wagers. Other William Hill Cheltenham promotions from the past that they may use again include extra places on the Supreme Novice’ Hurdle. They paid up to sixth on the Festival opener last year. Lookout for these and many other deals during Cheltenham.


Where many bookmakers were focused solely on offers specifically for running on/during Cheltenham, last year saw William Hill utilise the hashtag #CheltenhamReady – which saw them promote to horse racing fans offers stipulating bet on this race today and get a William Hill Free Bet for Cheltenham. So, you’ll want to make sure you keep an eye out for those offers too in the build up to the racing.

Why Bet on Cheltenham 2023 with William Hill?

Betting with William Hill on the Cheltenham Festival makes perfect sense. With Best Odds Guaranteed offered from 10am UK time on the day of the races, you don’t miss out on a bigger starting price (SP). Once Non-Runner No Bet terms kick in, you get a run for your money or the stake back. There are a number of other promotions that can get you a William Hill Cheltenham free bet or refunds in cash too. These include the Money Back Second offer that applies to all Festival races. Once you have placed a bet on any Cheltenham event, then you qualify for live steaming of it too, so you can watch how your horse gets on.

The William Hill mobile betting app makes gambling through your smartphone or tablet a breeze, offering a streamlined but secure experience. The new Pick #YourPlaces promotion, meanwhile, but you in control of each-way betting and you can decide if you want to take extra places or not. With Flash Odds and Double #YourOdds, you can squeeze additional value out of betting on the Festival. With all that and more besides on offer, betting on Cheltenham through William Hill is a great choice.

Create Your Betting Account

To get going, all you have to do is click ‘Join Now’ in the top right-hand corner. Upon doing so, you’ll have a pop-up screen come up with all of the information they need to complete your registration. William Hill hold a UK Gambling Commission licence so there’s no need to worry about your information.

Verify Your Account

The next part can be tricky, especially if you don’t have any of the required paperwork to hand. Yes, it’s the William Hill verification process! It’s not as bad as you’ll read, you just need to send over a photo/fax of either your; passport, driving licence, ID card or birth certificate. This verification is so that you can withdraw any winnings. If you don’t do this on sign-up, you’ll be reminded of it with a small widget every time you log-in. William Hill attempt to have this completed and your account fully verified within 24hours of you sending over the appropriate evidence.

Take Advantage of The Sign Up Offer

Once you’re registered, you’ll want to deposit £10 to make sure you can benefit from this William Hill welcome offer. It’s that tried and trusted Bet £10 Get £30 promotion. Again, there is no stipulation on how many times you must bet through the £10, it must just be placed on a win bet at odds of greater than 1/2. You will receive x3 £10 William Hill free bets to wager on any market you wish, which will be valid for 30 days only.

Consider Your Betting Options

One thing that is clear from the William Hill Cheltenham section on their sportsbook is that there are plenty of markets available to bettors.

Build Your Own Bet

As if this wasn’t enough, why not make the most of the William Hill #YourOdds function? This is the William Hill request a bet feature, all you need to do is tweet to @WilliamHill and their traders will get onto seeing if they can price up your market.

So, if you fancied getting a bespoke market that was more than just an acca across the Festival, then this is the place to let off those creative juices and get your money on your market. Or, if you’re running low on creativity you can simply have a nosey at those who have had their #YourOdds approved in the specials tab on the horse racing market.

Withdraw Winnings

Once you’ve started making some returns on your punts, you’ll be glad to hear that the William Hill withdrawal process is easy as can be. You must withdraw to the same method you used to deposit into your account, whether you’re doing so on desktop or via the William Hill application.

All you need to do is make sure you’re logged into your account. Then, click ‘My Account’ on the top right-hand side (or the user icon if you’re on the app), then click ‘Withdraw’. Enter the amount you wish to withdraw from your account, then click ‘Continue’ (or Withdraw if you’re on the app) to finalise the withdrawal. Easy-peasy!
You cannot collect William Hill winnings in store, unless you deposit and withdraw with their CashCard voucher – for customers without/not willing to use credit/debit cards.

William Hill Plus

There is however, a way to withdraw directly in store, and, it’s with the William Hill Plus Card. The main advantages of this free to use card is that you can withdraw your online funds as cash in stores, you can bet with your online funds in store and you can transfer your store winnings into your online account. This eliminates the waiting on withdrawals to clear, and, overall reduces the William Hill withdrawal time!

If you needed any other reason, you’d exclusive William Hill offers which are only for cardholders which could come in handy for you William Hill betting on Cheltenham.

William Hill Android App

Next up is our William Hill app review!

First, we’ll look at the William Hill app for Android devices. It was behind the iOS version due to the block Google Store put on gambling apps, however, this only allowed for the boffins at William Hill to hone the app and make sure it was identical to the William Hill app for iPhone. This time spent on both apps being at the same level as one another has meant that the William Hill mobile betting app has been ranked as the no.1 betting app for both devices.
If you’re a new customer you’ll also benefit from the William Hill sign up offer previously spoken about. Yes, the Bet £10 Get £30 promotion!

How to Download William Hill App for Android

To download the app, simply search for ‘William Hill’ on the Google Store and you’ll find the free app. Download it and you’ll almost be ready to go. If you’re a new customer, you’ll need to register at this stage (although, this is probably easier to do on desktop).


If you’re already signed up, you’ll be presented with the clean cut and easy to follow interface. Unlike some betting apps, this has everything and more that you could wish for. It doesn’t slow the interface down and it doesn’t tend to glitch. Horse racing markets offer everything you can wish for, plus upon clicking on the market (like on desktop) you will be presented with the Top 10 picks in the market. Great for if you’re after a quick tip, or just want to get your money on something reasonable quickly. This will be brilliant for those late left Cheltenham bets!

 Live Streaming

Also, you will still benefit from William Hill’s live streaming. Do bare in mind that this may can be delayed by some seconds if you don’t have a strong enough connection. So, if you were looking to bet and watch on the go this Cheltenham, get in early rather than relying on it solely for the in-play markets.

William Hill iOS App

As we say, the two apps are all but identical from William Hill. It is purely just the device optimization which separates the two.

So, here’s how to get your hands on the app for your iOS device. Go into the Apple App Store and search for ‘William Hill’, then click on ‘Get’ then ‘Install’. After installing the app, you’ll be offered the chance to opt in for special offers (this also happens on Android too, don’t worry Android users!).

Once you’ve logged in or registered, you’re good to go.  One thing that is important to single out, is that while the interface is slick and responsive despite the vast markets on offer, William Hill have done this while still having their top rotating banners on show. This means that you still get to see the best of the offers on for that day, at the top of your app. This will definitely come in handy for Cheltenham!

Perhaps the only downside is that across the iOS and Android apps, you have to download separate apps for Sports, Casino, Vegas, Bingo, Live Casino, Games, Poker, Casino Club and Lucky 7. That, is an awful lot of apps to have on offer, but, it gives fans of those markets to get an app for it, that other bookies don’t tend offer.

Other Features

Once you’ve bet with William Hill once, you don’t tend to have your head turned elsewhere. They are an authoritative figure in the world of bookmakers. They’ve stood firm to not pandering to the growing trend to just try and replicate Paddy Power’s outlandish marketing strategy with serious betting.

Instead, they stick to what they know. Giving great odds, especially on horse racing and football, as well as some sensational offers. If you’re looking for somewhere to have a bet this Cheltenham Festival, you’d be mad to overlook William Hill.

Some of the general promotions are also smashing, including the Enhanced Odds, Acca Boost and perhaps most appropriate…a Bet Boost per day on horse racing, plus get a 15% Bet Bonus if your horse wins by two lengths!

Bottom Line

William Hill claim to be ‘The Home of Betting’ and off the basis of this review and seeing the depths they break their markets down into, it’s hard to argue with their bold statement!

William Hill FAQs


Yes, if you place qualifying bets through William Hill, you can get access to live streaming of all Cheltenham Festival races. Wagering just £1 on any UK horse race gives you a way to watch them. Just click on the link in the racecard after placing your bet to see the action.


There are a number of William Hill Cheltenham offers available for the Festival. As to the best of them, that rather depends on the type of bettor you are. For some, it will be extra place races, for others Flash Odds, Money Back Second deal and the Bet Boosts.


This depends on the nature of the Cheltenham races in question and the number of runners. Festival promotions are common with this bookmaker. One of the key William Hill Cheltenham specials in recent years has been paying six places on the Supreme Novices’ Hurdle.


No, you are only allowed one William Hill account per person, household and IP address. You can link your sportsbook account to a William Hill PLUS Card, however, which allows you to withdraw online winnings in one of their betting shops. That way, you get the best of offline and internet gambling.


You may be asked to verify your identity in order to open your William Hill account. You can do this by providing proof of identity using your passport or driving license. For proof of address, a utility bill or bank statement is usually sufficient.


If you have linked your William Hill sportsbook account a William Hill PLUS Card, then you can collect winnings in one of their betting shops. This works both ways as you can top up the card with returns from bets made in store for online betting.

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