New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.

It’s one of the UK’s longest running bookmakers with over 100 years in business and comes with the bonus of being one of the most trusted bookies available. Yes, it’s William Hill. Their model has been highly successful, and, they know it. They have pulled off huge coups in numerous sports, but, it is Horse Racing where they seem more than just a short head in front of the chasing field.

On their horse racing page they claim to be the “only bookmaker for horse racing” – are they right or wrong that William Hill horse racing betting is the place to be betting this Cheltenham Festival? Here’s your conclusive William Hill review which will give you the answers. Spoiler alert, you’ll love it, along the William Hill Cheltenham specials on offer this year!

William Hill Cheltenham Offers

As with every big horse racing meet on the calendar, you will be hard pressed to find anywhere better to go for the Cheltenham Festival as William Hill’s Cheltenham promotions are always on point.

William Hill Extra Places




5 Places Instead of 3 on the Triumph Hurdle (Friday, 13:30) - 1/5 odds, min 10 runners

18+, Full T&Cs apply on all William Hill offers.

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William Hill Sign Up Offer



+5 Places Instead of 3 on the Triumph Hurdle (Friday, 13:30) - 1/5 odds, min 10 runners

+ Enhanced Odds

New customers only. Min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

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William Hill Double YourOdds
William Hill Double #YourOdds
Double #YourOdds are #YourOdds prices that have been doubled and are available for a...Show More
Double #YourOdds are #YourOdds prices that have been doubled and are available for a limited time only. Double #YourOdds prices are available each week, and cover some of the biggest events, including the Cheltenham Festival in March. 18+, T&Cs apply, Show Less
William Hill Enhanced Odds
William Hill Enhanced Odds
At William Hill's site you'll find loads of enhanced odds for the biggest events in the...Show More
At William Hill's site you'll find loads of enhanced odds for the biggest events in the sporting calendar. To find out which ones are getting the treatment, look for banners with yellow enhanced odds logo on the site. 18+, T&Cs apply, Show Less
William Hill Flash Odds
William Hill Flash Odds
Flash Odds are hugely enhanced prices available for a limited time, which means that you...Show More
Flash Odds are hugely enhanced prices available for a limited time, which means that you have to act fast, or they could be gone. Flash Odds are available each week on the biggest events, including Cheltenham Festival. 18+, T&Cs apply, Show Less
William Hill Bet Boost
William Hill 3 Bet Boosts Daily
Simply add qualifying selection to your bet slip, add a stake, and click a “Bet Boost”...Show More
Simply add qualifying selection to your bet slip, add a stake, and click a “Bet Boost” button in your bet slip. 3 bet boost tokens a day. Important: This offer cannot be used in conjunction with Flash Odds, Enhanced Odds, any free bet or any other promotion; 18+, T&Cs apply, Show Less
William Hill Extra Places
William Hill Extra Places on Each-Way Bets
William hill pays extra places on several races each month, including top Cheltenham...Show More
William hill pays extra places on several races each month, including top Cheltenham Festival Races. So look out for banners on the William Hill site informing you which races are eligible for the promotion! 18+, T&Cs apply, Show Less
William Hill Best Odds Guaranteed
William Hill Best Odds Guaranteed
Make a bet at ante-post and if the SP returns greater, William Hill will pay you out at...Show More
Make a bet at ante-post and if the SP returns greater, William Hill will pay you out at more generous price. 18+, T&Cs apply, Show Less

Double Your Winnings

How best to show that William Hill mean business over Cheltenham is how they tackle the first day and race of the festival. Last year they ran a Double Your Winnings promotion which could see bettors get double their winnings if their horse won or placed on win or each way bets…in CASH! There are few promotions throughout the whole of the Festival that could beat that, perhaps, only other William Hill offers it seems!

Non Runner No Bet

Unlike some bookies, William Hill’s ante- post betting offers the standard Non Runner No Bet across the whole of the Festival, rather than the big four Championship races. This means you can get your money on your chosen horse to win in any race across the Festival – and if it doesn’t run in the race you placed a bet on, you’ll get your money back. Note though, that if it runs in an alternative race to the one you bet on – your bet will be settled as a loser.


Where many bookmakers were focused solely on offers specifically for running on/during Cheltenham, last year saw William Hill utilise the hashtag #CheltenhamReady – which saw them promote to horse racing fans offers stipulating bet on this race today and get a William Hill Free Bet for Cheltenham. So, you’ll want to make sure you keep an eye out for those offers too in the build up to the racing.

William Hill Sign Up Offer

A great William Hill new customer offer which ran during the 2018 Festival was the very popular William Hill Bet £10 Get £30 promotion. Why? Because, the only stipulation was the odds at which you wager your opening bet to, rather than having to bet through it numerous times (like with most bookmakers). Great for helping you to have a flutter on the Cheltenham action!

Betting On Cheltenham With William Hill

Here’s the easiest, and most important, part of the review; how to sign-up for William Hill so you can get punting!

Create Your Betting Account

To get going, all you have to do is click ‘Join Now’ in the top right-hand corner. Upon doing so, you’ll have a pop-up screen come up with all of the information they need to complete your registration. William Hill hold a UK Gambling Commission licence so there’s no need to worry about your information.

Verify Your Account

The next part can be tricky, especially if you don’t have any of the required paperwork to hand. Yes, it’s the William Hill verification process! It’s not as bad as you’ll read, you just need to send over a photo/fax of either your; passport, driving licence, ID card or birth certificate. This verification is so that you can withdraw any winnings. If you don’t do this on sign-up, you’ll be reminded of it with a small widget every time you log-in. William Hill attempt to have this completed and your account fully verified within 24hours of you sending over the appropriate evidence.

Take Advantage of The Sign Up Offer

Once you’re registered, you’ll want to deposit £10 to make sure you can benefit from this William Hill welcome offer. It’s that tried and trusted Bet £10 Get £30 promotion. Again, there is no stipulation on how many times you must bet through the £10, it must just be placed on a win bet at odds of greater than 1/2. You will receive x3 £10 William Hill free bets to wager on any market you wish, which will be valid for 30 days only.

Consider Your Betting Options

One thing that is clear from the William Hill Cheltenham section on their sportsbook is that there are plenty of markets available to bettors. 

Ante Post Betting

They offer ante-post betting, meaning that you can get your money on your chosen horse prior to the event. Sometimes weeks, or months, in advance. This means you get better odds due to the field not being declared yet. If your horse is balloted out of the selected race, you will get your stake refunded.

Each Way Betting

One thing you’ll want to make the most of with your William Hill Cheltenham betting is the each-way market. This lets you double up your stake, and, by placing double the amount it lets you have the leeway of either winning the race, or, placing in the race. William Hill’s each way rules vary depending on whether it is a handicap race or not, but, they normally pay on the top 3/4 places, but, this can fluctuate if it is a smaller/larger field of runners. You can find more on this clearly laid out in the William Hill terms and conditions or their FAQ’s.

 Build Your Own Bet 

As if this wasn’t enough, why not make the most of the William Hill #YourOdds function? This is the William Hill request a bet feature, all you need to do is tweet to @WilliamHill and their traders will get onto seeing if they can price up your market.

So, if you fancied getting a bespoke market that was more than just an acca across the Festival, then this is the place to let off those creative juices and get your money on your market. Or, if you’re running low on creativity you can simply have a nosey at those who have had their #YourOdds approved in the specials tab on the horse racing market.

Withdraw Winnings

Once you’ve started making some returns on your punts, you’ll be glad to hear that the William Hill withdrawal process is easy as can be. You must withdraw to the same method you used to deposit into your account, whether you’re doing so on desktop or via the William Hill application. 

All you need to do is make sure you’re logged into your account. Then, click ‘My Account’ on the top right-hand side (or the user icon if you’re on the app), then click ‘Withdraw’. Enter the amount you wish to withdraw from your account, then click ‘Continue’ (or Withdraw if you’re on the app) to finalise the withdrawal. Easy-peasy!
You cannot collect William Hill winnings in store, unless you deposit and withdraw with their CashCard voucher – for customers without/not willing to use credit/debit cards.

William Hill Plus

There is however, a way to withdraw directly in store, and, it’s with the William Hill Plus Card.

The main advantages of this free to use card is that you can withdraw your online funds as cash in stores, you can bet with your online funds in store and you can transfer your store winnings into your online account. This eliminates the waiting on withdrawals to clear, and, overall reduces the William Hill withdrawal time!

If you needed any other reason, you’d exclusive William Hill offers which are only for cardholders which could come in handy for you William Hill betting on Cheltenham.

William Hill Android App

Next up is our William Hill app review!

First, we’ll look at the William Hill app for Android devices. It was behind the iOS version due to the block Google Store put on gambling apps, however, this only allowed for the boffins at William Hill to hone the app and make sure it was identical to the William Hill app for iPhone. This time spent on both apps being at the same level as one another has meant that the William Hill mobile betting app has been ranked as the no.1 betting app for both devices.
If you’re a new customer you’ll also benefit from the William Hill sign up offer previously spoken about. Yes, the Bet £10 Get £30 promotion!

How to Download William Hill App for Android 

To download the app, simply search for ‘William Hill’ on the Google Store and you’ll find the free app. Download it and you’ll almost be ready to go. If you’re a new customer, you’ll need to register at this stage (although, this is probably easier to do on desktop).


If you’re already signed up, you’ll be presented with the clean cut and easy to follow interface. Unlike some betting apps, this has everything and more that you could wish for. It doesn’t slow the interface down and it doesn’t tend to glitch. Horse racing markets offer everything you can wish for, plus upon clicking on the market (like on desktop) you will be presented with the Top 10 picks in the market. Great for if you’re after a quick tip, or just want to get your money on something reasonable quickly. This will be brilliant for those late left Cheltenham bets!

 Live Streaming

Also, you will still benefit from William Hill’s live streaming. Do bare in mind that this may can be delayed by some seconds if you don’t have a strong enough connection. So, if you were looking to bet and watch on the go this Cheltenham, get in early rather than relying on it solely for the in-play markets.

William Hill iOS App

\As we say, the two apps are all but identical from William Hill. It is purely just the device optimisation which separates the two.

So, here’s how to get your hands on the app for your iOS device. Go into the Apple App Store and search for ‘William Hill’, then click on ‘Get’ then ‘Install’. After installing the app, you’ll be offered the chance to opt in for special offers (this also happens on Android too, don’t worry Android users!).

Once you’ve logged in or registered, you’re good to go.  One thing that is important to single out, is that while the interface is slick and responsive despite the vast markets on offer, William Hill have done this while still having their top rotating banners on show. This means that you still get to see the best of the offers on for that day, at the top of your app. This will definitely come in handy for Cheltenham!

Perhaps the only downside is that across the iOS and Android apps, you have to download separate apps for Sports, Casino, Vegas, Bingo, Live Casino, Games, Poker, Casino Club and Lucky 7. That, is an awful lot of apps to have on offer, but, it gives fans of those markets to get an app for it, that other bookies don’t tend offer.

Other Features

 Once you’ve bet with William Hill once, you don’t tend to have your head turned elsewhere. They are an authoritative figure in the world of bookmakers. They’ve stood firm to not pandering to the growing trend to just try and replicate Paddy Power’s outlandish marketing strategy with serious betting.

Instead, they stick to what they know. Giving great odds, especially on horse racing and football, as well as some sensational offers. If you’re looking for somewhere to have a bet this Cheltenham Festival, you’d be mad to overlook William Hill.

Some of the general promotions are also smashing, including the Enhanced Odds, Acca Boost and perhaps most appropriate…a Bet Boost per day on horse racing, plus get a 15% Bet Bonus if your horse wins by two lengths! 

Bottom Line

William Hill claim to be ‘The Home of Betting’ and off the basis of this review and seeing the depths they break their markets down into, it’s hard to argue with their bold statement!