Advertiser Disclosure

Unibet Cheltenham 2023 Offers & Betting Guide

Unibet are the title sponsors of the Champion Hurdle, which is the most prestigious hurdle race in the sport. The operator is known for promoting a range of Cheltenham offers. At the time of writing nothing definite had been announced but in the past this company has offered a number of Cheltenham specials. Unibet is a well known UK-facing brand competing in a market dominated by the established bookmakers. The Unibet Cheltenham markets offer excellent value.

Unibet was founded in 1997 by a Swedish businessman based in London. It is now part of the Kindred Group which is licensed and regulated in Malta. The site is operated by Platinum Gaming Limited, a company registered in Gibraltar and licensed by the Gibraltar Gambling Commissioner. Operations in the UK are under the regulatory control of the UK Gambling Commission. Customers can bet on about 40 sports, including horse racing which features Unibet Cheltenham betting.

Best Unibet Cheltenham Offers 2023

New customers with Unibet can claim a refund of up to £40 in the form of a bonus + £10 casino bonus . These betting funds can be used for Unibet Cheltenham betting. The operator offers several ongoing promotions related to horse racing for existing customers. The Unibet Cheltenham offers include Best Odds Guaranteed, odds boosts, non- runner/no bet and extra places. The Unibet review finds that the portfolio of promotions complements Cheltenham betting.

Unibet Welcome Offer

Currently available at Unibet is their ‘Up to £40 Money Back as Bonus’ offer for new customers. The deal involves those betting on horse racing specifically placing an initial bet, and if it loses Unibet will refund the bet up to £40.

As well as this, Unibet also throws in a £10 casino bonus too, and all that is required initially is a £10 first deposit. This is a very fair sign-up offer, and it’s nice to see one aimed at horse racing punters especially.

This Unibet sign up offer is subject to the following Terms & Conditions:

How to Claim the Unibet Sign-Up Offer

After clicking on the deal, follow the unmissable yellow ‘register’ button to get started. Here’s what you’ll need to do:

  1. After clicking Register, the deal you’ve selected will be confirmed at the top
  2. Enter your personal, contact and financial details
  3. Finalise your registration and deposit at least £10
  4. Place your first bet – the amount you bet will be what you can back as a free bet if you lose

Remember that to use this as a Unibet Cheltenham offer, you should join and make your first bet close to the Festival. Should you win, you’ll receive nothing extra. If you lose, however, you’ll be automatically given a free bet of up to £40 as well as the £10 casino bonus.

Another thing to keep in mind is that there is a wagering requirement here. Using your refunded money will involved placing bets at odds of 2/5 (1.40) or bigger, and you’ll have to play through the amount 3 times before you can withdraw any winnings as cash.

Unibet Cheltenham Offers

The sponsorship of the Champion Hurdle means Unibet are highly active when it comes to the Cheltenham Festival. At the time of writing at the end of January there are no specific Unibet Cheltenham offers. This page will be updated with the Unibet Cheltenham specials when they are announced. In the past, Unibet have promoted a number of Cheltenham specials, such as enhanced odds and extra places. These offers should form part of the Unibet Cheltenham service in 2022.

Once more, we hope there will be some juicy Unibet Cheltenham promotions when the Festival draws near, but for now you can take advantage of these fantastic promos:

Non-Runner/No Bet

Unibet have not yet confirmed Non runner No Bet for the 2022 Cheltenham Festival.

The Unibet review has discovered that the operator offered non runner/no bet (NRNB) for previous Cheltenham Festivals and there is no reason why the operator will not offer the concession in 2022.The Unibet Cheltenham service includes ante post betting on the major championship races at the Festival. However, in normal circumstances stakes are lost if the backed horse is withdrawn before the day of the race. Bettors enjoy better odds and accept the downside if the horse is withdrawn.

This concession is important because it encourages bettors to place ante post bets in the Unibet Cheltenham markets. Unibet issues odds on the biggest Festival races almost one year in advance and the odds offer excellent value. However, Unibet Cheltenham ante post betting attracts decent turnover once NRNB is introduced.

Best Odds Guaranteed (BOG)

Unibet offers Best Odds Guaranteed (BOG) on UK and Irish horse racing throughout the year so the guarantee applies during the Cheltenham Festival. When customers take a board price or early price and the Starting Price (SP) is different bets are settled at the best odds. BOG counts from 8am GMT on the day of the race and the maximum return on any day for each customer is £25,000. The offer is valid for straight win and each way bets.

Most of the major UK betting brands offer BOG on horse racing in Britain and Ireland. It is now almost become expected and any bookmaker that does not offer BOG is at a disadvantage. Some operators only offer BOG for selected meetings but Unibet makes the guarantee for all bets on racing in the UK and Ireland. It will be interesting to see if BOG is extended to the night before racing and a bigger maximum when there is Unibet Cheltenham betting.

Extra Places

Each way betting on horse racing is in fact two bets: to win and make the payout places. Each way bets are settled at Unibet in line with the following place terms on races in the UK and Ireland:

Unibet offers extra places on selected races throughout the year. For example, the operator may offer 5 pr 6 places for a competitive handicap with more than 16 runners. The selected races are often high-profile handicaps that are shown live on terrestrial television. In the past the Unibet Cheltenham specials have included extra places on selected races. We can expect extra places on a number of races as part of the Unibet Cheltenham service in 2022.


Aimed at horse racing punters and very useful to use as a Unibet Cheltenham offer, Uniboost is something you can use three times a day, every day to increase your odds.

Regardless of whether your horse is an odds-on favourite or a rank outsider, three times a day you can get bigger odds with this offer. Simply add your selection to your betslip, enter your stake (up to £20), click the Uniboost button and then place your bet. Your odds will then automatically increase.

This is a fantastic offer and, as long as you didn’t want more than £20 on, is a total freebie so why wouldn’t you take advantage of it? The major trick in using this at Cheltenham is to find a horse which is already best-priced with Unibet, meaning you are not simply boosting the odds to get it in line with the rest of the market.

Price Boost and Super Boost

Another great initiative from Unibet is their Price Boost system. Used alongside their Unibet Cheltenham offers, this is a great way to potentially increase your winnings on horse racing with the firm.

The way in which this differs from Uniboost is that you don’t get to choose the races involved. Instead, Unibet will select races every day on which Price Boost and Super Boost is available. Take a look at the races offered on the Unibet site, and if your selection is in there you can back it with the firm offering you a bigger price.

Prices offered as a boost will be highlighted in orange. Add your horse as normal to the betslip and place your bet as normal from there. If you are backing the same horse more than once, the Price Boost will only stand for the first bet but this is still a very good initiative.

Unibet Cheltenham Betting Features

Live Streaming

Unibet offers live streaming across a number of sports, including football, tennis and US sports and horse racing. Live streaming of racing is available for every race in the UK and Ireland. Customers must place a qualifying bet on an event to access live pictures. The Unibet live steaming service is available for all meetings in the UK and Ireland and some international races. Customers will have access to Unibet Cheltenham live streaming for every race at the Festival. The coverage begins as the horses are going down to the start and ends just after each race is over.

Horse Racing Live Betting

Some online bookmakers offer live betting on horse racing. At the time of writing Unibet does not offer this service. Odds are updated during the race and customers can bet accordingly. Some UK betting brands provide a graphical representation of each race which shows where each horse is placed. Unibet may introduce live betting on horse racing in the future but there are no plans to offer the service during the 2023 Cheltenham Festival. Unibet Cheltenham batting may include live coverage in the fullness of time.

Unibet’s Ante Post Markets

Unibet publishes ante post betting for major races at Cheltenham up to one year in advance of the Festival in March. In fact, the operator has Cheltenham betting immediately after one meeting for the next Festival 12 months later. Initially, all ante post bets are lost if the backed horse is withdrawn before the day of the race. Unibet introduce bet from about the middle of February for all the 28 races at the festival the following month.

At the time of writing, there is ante post Unibet Cheltenham betting for all the races. The handicaps are open betting heats because the final fields are not known and each horse’s weight allocation will affect the odds. There is a feature race each day and Unibet first published betting for the following races about six months ago:

Tuesday: Champion Hurdle
Wednesday: Champion Chase
Thursday: Stayers’ Hurdle
Friday: Cheltenham Gold Cup

Unibet’s betting on the Champion Hurdle is heavily promoted on the site and in the media because the bookmaker is the title sponsor. In fact, Unibet sponsor the four most important two mile hurdle races of the season so these races have active ante post markets. The major advantage of Unibet Cheltenham ante post betting is the value in the odds compared to the Starting Prices.

Why Bet with Unibet?

Looking ahead to the Festival and independent of any forthcoming Unibet Cheltenham offers, which we expect to be very competitive, what makes this firm stand out is the risk they take on outsiders.

Many horses go in at big prices during the Cheltenham Festival, so while Unibet’s prices on the favourites aren’t the strongest in all honesty, if you do fancy one of the outsiders you are likely to get big odds here which can also then be boosted via the excellent Uniboost and Price Boost features and that’s something we love.

If ever you wanted a sign that a bookmaker is going to take the Festival seriously, then the fact that one of them sponsors one of the four championship races should just about cover it!

The Unibet Champion Hurdle is the feature race on day one, and with the firm’s support for the event should come plenty of great offers on the two-mile spectacular so do keep an eye out for those.

In-running betting, streaming, high-quality apps and fine bonuses are all part of the Unibet make-up and all are reasons to bet with the firm during Britain’s biggest betting week of the whole year.

Unibet Mobile Apps

Unibet has had some great success with its iOS and Android-powered apps. Easy and quick to download, the apps feature all of the Unibet Cheltenham promotions and their competitive markets.

Via the apps, you can stream more than 10,000 live sporting events each year in high quality, bet in-running and enjoy the new customer bonus too. The interface is intuitive, works quickly and features everything you need. Links and sub-menus are easy to find and there have been no major crashes or problems reported via iOS or Android, with smartphone and tablet users.

Not only are betting apps such as these great for punting while on the move, where the Cheltenham Festival is concerned, we really don’t want to be away from the TV screen for too long and so they become crucial!

In this case, you can bet on all Cheltenham races very quickly, take advantage of Price Boost and Uniboost and also get your up to £40 bet refund via the apps. Betting with Unibet, all things considered, is best done via one of their dedicated apps.

Opening An Account With Unibet

Potential new customers visit the Unibet Home Page and click ‘Register’. There are four screens in the registration process and a number of required fields. Customer must also specify a unique username and Password and there is an optional field for a promo code or bonus code. New players must confirm acceptance of the Terms & Conditions and that they are 18 and older. Once all the fields have been populated as required, customers create a new account which is confirmed immediately. Here is a step-by-step guide to creating an account with Unibet:

  1. Visit the Unibet website.
  2. Click ‘Register’
  3. Enter data into the required field.
  4. Confirm the Ts & Cs and verify age.
  5. Create the new account.
  6. Make an initial deposit.
  7. Place the qualifying bonus.
  8. Claim the refund if applicable.

The registration process lasts just a few minutes which means customers can quickly register with Unibet for Cheltenham, deposit funds and place bets for all the races at the meeting.

Unibet Customer Support

The Unibet website features a Help section and a detailed FAQ service. Customer can read posts and gain access to a community that has featured topics. Unibet is rare amongst UK operators in that there are no direct contact options. The assumption is that all potential issues are covered in the Help Centre and within the Unibet community. The operator also has a social media presence thanks to active account on Facebook, Twitter, and You Tube. There is also a Unibet blog.

There is pressure on UK operators to be more active in preventing problem gambling. Unibet has exclusion measures and banner links to support bodies. The operator is a member of GamStop which actively promotes responsible gambling with UK-facing operators. The site could attract new customers during the Cheltenham Festival. Providing good customer support is important in maintaining loyalty. This service should be enhanced as part of the Unibet Cheltenham coverage.

More About Unibet

Unibet was founded by an individual from Sweden and is quoted on the Nasdaq Stockholm Exchange. However, the bookmaker is now part of the Kindred Group which owns a number of popular betting brands. The company headquarters are in Malta but the operation is licensed and regulated in Gibraltar and the UK. The company has over 1400 employees and has offices in a number of locations across Europe and the United States. The revenue in 2017 was £751 million.

The core product is sports betting but the site also offers casino games, poker and bingo products. Unibet are now sponsors of racing in the UK, including the Champion Hurdle at Cheltenham. Unibet is a progressive company that is making an impact in the crowded UK market. The operator has betting partnerships with major football clubs in France and England. The company is investing in marketing and sponsorship in an attempt to compete with the major UK brands.

Unibet Bottom Line

There is anecdotal evidence of Unibet restricting winning accounts but this practice does not appear to be prevalant. The operator offers good odds on almost 40 sports in pre-match, in-play and ante post markets. In addition to the regular betting sports, customers can place wagers on Esports, Politics and TV & Novelty markets. The Unibet Cheltenham specials will enhance the Festival betting experience. The Unibet sign up offer is transparent and achievable. The site has been well marketed and there are no major flaws or missing features. Unibet is a good destination for a UK and rest of Europe betting service.

© 2018 All right reserved.