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Unibet are the title sponsors of the Champion Hurdle, which is the most prestigious hurdle race in the sport. The operator is known for promoting a range of Cheltenham offers. At the time of writing nothing definite had been announced but in the past this company has offered a number of Cheltenham specials. Unibet is a well known UK-facing brand competing in a market dominated by the established bookmakers. The Unibet Cheltenham markets offer excellent value.

Unibet was founded in 1997 by a Swedish businessman based in London. It is now part of the Kindred Group which is licensed and regulated in Malta. The site is operated by Platinum Gaming Limited, a company registered in Gibraltar and licensed by the Gibraltar Gambling Commissioner. Operations in the UK are under the regulatory control of the UK Gambling Commission. Customers can bet on about 40 sports, including horse racing which features Unibet Cheltenham betting.

New customers with Unibet can claim a refund of up to £40 in the form of a bonus. These betting funds can be used for Unibet Cheltenham betting. The operator offers several ongoing promotions related to horse racing for existing customers. The Unibet Cheltenham offers include Best Odds Guaranteed, odds boosts, non- runner/no bet and extra places. The Unibet review finds that the portfolio of promotions complements Unibet Cheltenham betting.

Unibet Welcome Offer

The Unibet sign up bonus is a refund for up to £40 and another £10 in the form of a bonus that can be staked on the Unibet Casino. This Unibet sign up offer is subject to the following Terms & Conditions:

  • New customers only and existing customers are not eligible.
  • Minimum deposit of £10.
  • Qualifying bet for at least £1.
  • Money back if the first bet loses.
  • Maximum refund of £40 and £10 casino bonus.
  • Bonus must be wagered 3 times at odds of 2/5 (1.40) or bigger.
  • The casino bonus must be wagered 25 times.
  • Bonuses will expire after 7 days.
  • General Unibet Terms & Conditions apply.

New customers must complete the registration process which involves specifying a Username and Password and entering an optional promo code or bonus code. Bettors then make an initial deposit and place the qualifying bet. If the first bet is a loser, customers are credited with the stake up to £40 and a £10 casino bonus. In effect, the Unibet sign up offer is a 100% matched bet bonus. The value compares favourably with similar offers with competitors but the refund is dependent on the first bet losing. However, this Unibet review concludes that the offer provides a good incentive to register, make a deposit and bet. 

Unibet Cheltenham Offers

The sponsorship of the Champion Hurdle means Unibet are highly active when it comes to the Cheltenham Festival. At the time of writing at the end of January there are no specific Unibet Cheltenham offers. This page will be updated with the Unibet Cheltenham specials when they are announced. In the past, Unibet have promoted a number of Cheltenham specials, such as enhanced odds and extra places. These offers should form part of the Unibet Cheltenham service in 2020.

Non-Runner/No Bet

The Unibet review has discovered that the operator offered non runner/no bet (NRNB) for previous Cheltenham Festivals and there is no reason why the operator will not offer the concession in 2020.The Unibet Cheltenham service includes ante post betting on the major championship races at the Festival. However, in normal circumstances stakes are lost if the backed horse is withdrawn before the day of the race. Bettors enjoy better odds and accept the downside if the horse is withdrawn.

From about the middle of February, customers with Unibet will have bets refunded if the horse they back is declared a non-runner. This concession is important because it encourages bettors to place ante post bets in the Unibet Cheltenham markets. Unibet issues odds on the biggest Festival races almost one year in advance and the odds offer excellent value. However, Unibet Cheltenham ante post betting attracts decent turnover once NRNB is introduced.

Best Odds Guaranteed (BOG)

Unibet offers Best Odds Guaranteed (BOG) on UK and Irish horse racing throughout the year so the guarantee applies during the Cheltenham Festival. When customers take a board price or early price and the Starting Price (SP) is different bets are settled at the best odds. BOG counts from 8am GMT on the day of the race and the maximum return on any day for each customer is £25,000. The offer is valid for straight win and each way bets.

Most of the major UK betting brands offer BOG on horse racing in Britain and Ireland. It is now almost become expected and any bookmaker that does not offer BOG is at a disadvantage. Some operators only offer BOG for selected meetings but Unibet makes the guarantee for all bets on racing in the UK and Ireland. It will be interesting to see if BOG is extended to the night before racing and a bigger maximum when there is Unibet Cheltenham betting.

Extra Places

Each way betting on horse racing is in fact two bets: to win and make the payout places. Each way bets are settled at Unibet in line with the following place terms on races in the UK and Ireland:

  • Less than 5 runners: win only.
  • 5-7 runners: one quarter the odds for 2 places.
  • 8 or more runners in a non-handicap: one fifth the odds for 3 places.
  • 8-11 runners in a handicap: one fifth the odds for 3 places.
  • 12-15 runners in a handicap: one quarter the odds for 3 places.
  • 16 or more runners in a handicap: one quarter the odds for 4 places.

Unibet offers extra places on selected races throughout the year. For example, the operator may offer 5 pr 6 places for a competitive handicap with more than 16 runners. The selected races are often high-profile handicaps that are shown live on terrestrial television. In the past the Unibet Cheltenham specials have included extra places on selected races. We can expect extra places on a number of races as part of the Unibet Cheltenham service in 2020.

Live Streaming

Unibet offers live streaming across a number of sports, including football, tennis and US sports and horse racing. Live streaming of racing is available for every race in the UK and Ireland. Customers must place a qualifying bet on an event to access live pictures. The Unibet live steaming service is available for all meetings in the UK and Ireland and some international races. Customers will have access to Unibet Cheltenham live streaming for every race at the Festival. The coverage begins as the horses are going down to the start and ends just after each race is over.

Horse Racing Live Betting

Some online bookmakers offer live betting on horse racing. At the time of writing Unibet does not offer this service. Odds are updated during the race and customers can bet accordingly. Some UK betting brands provide a graphical representation of each race which shows where each horse is placed. Unibet may introduce live betting on horse racing in the future but there are no plans to offer the service during the 2020 Cheltenham Festival. Unibet Cheltenham batting may include live coverage in the fullness of time.

Unibet’s Ante Post Markets

Unibet publishes ante post betting for major races at Cheltenham up to one year in advance of the Festival in March. In fact, the operator has Cheltenham betting immediately after one meeting for the next Festival 12 months later. Initially, all ante post bets are lost if the backed horse is withdrawn before the day of the race. Unibet introduce non-runner.no bet from about the middle of February for all the 28 races at the festival the following month.

At the time of writing at the end of January, there is ante post Unibet Cheltenham betting for all the races. The handicaps are open betting heats because the final fields are not known and each horse’s weight allocation will affect the odds. There is a feature race each day and Unibet first published betting for the following races about six months ago:

Tuesday: Champion Hurdle
Wednesday: Champion Chase
Thursday: Stayers’ Hurdle
Friday: Cheltenham Gold Cup

Unibet’s betting on the Champion Hurdle is heavily promoted on the site and in the media because the bookmaker is the title sponsor. In fact, Unibet sponsor the four most important two mile hurdle races of the season so these races have active ante post markets. The major advantage of Unibet Cheltenham ante post betting is the value in the odds compared to the Starting Prices.

Unibet Apps For Mobile

There are Unibet app for iOS and Android devices. The iOS version can be downloaded or installed from the website. There is no downloadable app for Android but the website can be installed on mobile devices. The Unibet app have the same colour scheme as the website. Unibet does not offer ant mobile specific bonuses but mobile customers can claim the welcome bonus and the ongoing promotions for existing customers.

The Unibet apps are fully functional which means mobile customers have access to live streaming of horse racing. All the races at Cheltenham in March can be viewed using mobile devices as long as customers have betting funds in their account and place a bet on the event. The operator will offer full Unibet Cheltenham specials for customers who are viewing the site in mobile app format. The Unibet Cheltenham offers such as BOG and NRNB will be available for mobile devices.

Unibet Customer Support

The Unibet website features a Help section and a detailed FAQ service. Customer can read posts and gain access to a community that has featured topics. Unibet is rare amongst UK operators in that there are no direct contact options. The assumption is that all potential issues are covered in the Help Centre and within the Unibet community. The operator also has a social media presence thanks to active account on Facebook, Twitter, and You Tube. There is also a Unibet blog.

There is pressure on UK operators to be more active in preventing problem gambling. Unibet has exclusion measures and banner links to support bodies. The operator is a member of GamStop which actively promotes responsible gambling with UK-facing operators. The site could attract new customers during the Cheltenham Festival. Providing good customer support is important in maintaining loyalty. This service should be enhanced as part of the Unibet Cheltenham coverage.

Opening An Account With Unibet

Potential new customers visit the Unibet Home Page and click ‘Register’. There are four screens in the registration process and a number of required fields. Customer must also specify a unique username and Password and there is an optional field for a promo code or bonus code. New players must confirm acceptance of the Terms & Conditions and that they are 18 and older. Once all the fields have been populated as required, customers create a new account which is confirmed immediately. Here is a step-by-step guide to creating an account with Unibet:

  1. Visit the Unibet website.
  2. Click ‘Register’
  3. Enter data into the required field.
  4. Confirm the Ts & Cs and verify age.
  5. Create the new account.
  6. Make an initial deposit.
  7. Place the qualifying bonus.
  8. Claim the refund if applicable.

The registration process lasts just a few minutes which means customers can quickly register with Unibet for Cheltenham, deposit funds and place bets for all the races at the meeting.

More About Unibet

Unibet was founded by an individual from Sweden and is quoted on the Nasdaq Stockholm Exchange. However, the bookmaker is now part of the Kindred Group which owns a number of popular betting brands. The company headquarters are in Malta but the operation is licensed and regulated in Gibraltar and the UK. The company has over 1400 employees and has offices in a number of locations across Europe and the United States. The revenue in 2017 was £751 million.

The core product is sports betting but the site also offers casino games, poker and bingo products. Unibet are now sponsors of racing in the UK, including the Champion Hurdle at Cheltenham. Unibet is a progressive company that is making an impact in the crowded UK market. The operator has betting partnerships with major football clubs in France and England. The company is investing in marketing and sponsorship in an attempt to compete with the major UK brands.

Unibet Bottom Line

There is anecdotal evidence of Unibet restricting winning accounts but this practice does not appear to be prevalant. The operator offers good odds on almost 40 sports in pre-match, in-play and ante post markets. In addition to the regular betting sports, customers can place wagers on Esports, Politics and TV & Novelty markets. The Unibet Cheltenham specials will enhance the Festival betting experience. The Unibet sign up offer is transparent and achievable. The site has been well marketed and there are no major flaws or missing features. Unibet is a good destination for a UK and rest of Europe betting service.