SportNation is a relatively new traditional online bookmaker compared to the established and trusted betting brands in the UK. The operator is owned by Argyll Entertainment AG who are licensed and regulated by the UK Gambling Commission. SportNation does not have a retail division so all the resources can be targeted at internet customers. The core betting product is sports but the operator also provides a casino and live casino games and virtual sports. At the time of writing there was no mobile app for iOS and Android devices but one might be launched in the future.
New customers with SportNation can enjoy a welcome bonus of 200% up to £200. The SportNation welcome bonus is subject to the following Terms & Conditions:
The value of the welcome bonus is relatively high. The headline value of the bonus could attract new customers who make a deposit to activate the bonus and place bets. The SportNational welcome bonus is compliant and satisfies the Gambling Commission that is fair and realistic to achieve – It’s a hard bet to win, but you don’t risk anything.
The Cheltenham Festival is the biggest betting of the year in the UK and the most important for championships races for hurdlers and chasers. There is also a National Hunt Flat race and cross-country race in March 2022. At the time of writing eight months before the 2022 Cheltenham Festival, SportNation does not feature any Cheltenham-specific offers. However, horse racing is one of the most popular sports so there should be some offers before and during the Cheltenham Festival which may start appearing in the New Year. The following general and horse racing-specific offers would enhance Cheltenham. They may well appear on the site before the festival and during the four-day meeting in March 2022.
Customers with SportNation have bets settled at the best odds for racing in the UK and Ireland. It is possible to take a board price on the morning of a race. The Starting Price could be different but SportNation pledges the best odds. This guarantee will probably apply during the Cheltenham Festival in 2022. This means customers can place a bet in the morning and the bet will be settled at the best odds. Most other UK online bookmakers offer this guarantee and some make it available to shop customers. SportNation is UK-facing bookmaker which means BOG is expected amongst their horse racing bettors. If the promotion does not appear, customers could move to an operator who offers BOG for racing in Britain and Ireland. This trend could be more prevalent during the Cheltenham Festival.
SportNation offers enhanced odds on a selection of sports and competitions. The most concessions are related to football when the odds on one of the teams to win are boosted. However, enhanced odds are introduced for major horse races and that includes the championship races at the Cheltenham Festival. The odds boosts are for a small percentage but might be a good incentive to remain loyal. The welcome bonus is generous but the staking requirements negate some of the financial benefits. Some customers may register in order to bet in markets with enhanced odds. This trend may increase during the 2022 Cheltenham Festival during which all bookmakers are looking to sign up new accounts. Enhanced odds for some races at Cheltenham should ensure the loyalty of some long-standing members.
SportNation are crediting customers with £5 in the form of a free accumulator when they bet £50 on Blackjack. The bet must have three selections or more at odds of 1.2 or bigger. The bet expires after 24 hours and the qualifying bet applies each Thursday. That means if the offer is still valid during the Cheltenham Festival 2022, the free bet can be used on the Friday of the meeting if the qualifying conditions are met the previous day. The free bet is for a small amount but could produce a decent return if three winners or more are backed in a multiple on the day four of Cheltenham 2023.
SportNation credits customers with Reward Points depending on betting turnover. These points can be converted into free bets which are mainly related to football. However, during the major meetings like the Cheltenham Festival 2022, there could be free bets for horse racing in general and Cheltenham in particular in March. The Reward Points can also be used for a casino bonus and various items, such as £5 and £10 free bets and free casino spins with a value of £0.10.
Potential new customers must open an account with Sport Nation before they can bet on the Cheltenham Festival 2022. Here is a step by step guide to betting on the meeting that matters most:
The account balance is updated once the bet has been confirmed and settled when the result of the Cheltenham Festival 2022 is known.
At the time of writing, Sport Nation did not offer a downloadable app but customers have access to a web-app. There is no specific product on the App Store but if the browser is mobile-optimised, the website can be read on iOS and Android devices. The web app will offer a full range of ante-post and day of the race betting for all the 28 races at the Cheltenham Festival 2022. Sport Nation could develop a downloadable app in the fullness of time. However, before that product appears mobile customers have access to a fully functional app version of the website. This product is easy to use and navigate which means bettors can locate a Cheltenham Festival 2022 market with just a few tips and hardly any time. The horse racing bet placement process on the website will be replicated for mobile betting on Cheltenham in 2022.
Sport Nation is a traditional online bookmaker and not a betting exchange of spread betting operator. Therefore, the site offers popular betting features such as the three that three described below:
Customers can search for an event or league by entering keywords or phrases into a search facility. For example, during Cheltenham one of the famous races can be located during the name in the search box. The most popular pre-match markets are displayed prominently and this list will include races the Cheltenham Festival 2022 in March. The full range of betting sports also appear on a list which is arranged by the popularity of the sport and then in alphabetical order. Across the full range of betting sports, the most common bets are on the match winner, handicaps and totals.
‘In-Play is the second option on the Sport Nation main menu on the Homepage. Selecting this item takes customers to the current live betting events and a calendar of upcoming events. The most popular sports for in-play betting are football and tennis but customers with Sport Nation can choose from several other sports such as basketball, cricket and both codes of rugby. The cash out option allows players to close a bet during a live match before the outcome is known. The objective is to ensure a known win or limit the loss before the bet expires. The cash out value depends on the original bet and the current odds. In-play betting is suspended after a significant incident such as a goal in football or break of serve in tennis.
Sport Nation offers customers ante-post betting across many sports and events. The most popular leagues for these bets are the Premier League in England and the Champions League. Customers also like to bet on the outright winner of major tournaments in tennis and golf. Sport Nation publishes ante-post betting for the championship races at the Cheltenham Festival 2022 a few months ahead of the races. Bettors are given the non-runner/no-bet insurance for the 28 races at Cheltenham in March from about the previous February. Ante-post betting taking a board price is also subject to Best Odds Guaranteed during Cheltenham.
In addition to the regular sports, bettors with Sport Nation can place wagers on markets in virtual sports, Esports, Politics, Awards and TV Specials. The most popular conventional betting sports are covered below:
Soccer, or football, is the most popular betting sport with Sport Nation by some distance. In fact, about 80% sports bets are related to soccer, in all types of betting. The most bet on competitions are the Premier League in England and the Champions League. Sport Nation is a UK and Europe facing bookmaker so betting is huge during the finals of international football competitions, especially when England are involved in the final stages. Customers can place bets on the outright winner of the next European Championships and World Cup, as well as many domestic leagues. The most popular betting markets are match winner, Over/Under goals and handicaps after 90 minutes. The more exotic bets such as the correct score and first and last scorer offer the potential for a decent win from a small stake.
Tennis is rare in that more bets are placed in the in-play environment than before a match begins. Sport Nation offers betting on tournaments from the ATP and WTA tours, Challenger events and International Tennis Federation (ITF) matched for both men and women. Ante post betting on upcoming Grand Slam tournaments such as Wimbledon is also popular. In live events betting is taken down after a break of serve or the end of a set. Handicaps and totals are the most common tennis betting options.
Sport Nation provides a decent horse racing service and that includes ante-post and day of the race betting on the Cheltenham Festival 2022. Customers can back a horse win or each way or in forecast bets. Across a number of races bettors can choose from a number of multiple and system bets. For example, the Yankee and Lucky 15 will be popular for four races at the Cheltenham Festival in March 2023. The horse racing betting experience is enhanced by non-runner/no bet and Best Odds Guaranteed. Horse racing activity will increase during the Cheltenham Festival 2023.