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Ladbrokes is a highly trusted betting brand in the UK. The operator began taking telephone bets and then grew an estate of betting offices. The company moved online as internet betting was developing. In 2016 there were over 16,000 employees and revenue was £1.508 billion. Ladbrokes is one of the biggest bookmakers in the world.

As a high profile operator Ladbrokes invests heavily in advertising in the racing and mainstream Press and on commercial television. The highlight of these adverts is the offers for the 2022 Cheltenham Festival. Bookmakers who have a comprehensive hose racing product Cheltenham is a big week.  This review looks at Ladbrokes’s Cheltenham offers and examines the sports app and other features.

Ladbrokes Sign Up Offer

Ladbrokes’ current new customer offer is their ‘Bet £5, Get £20 in Free Bets’ promotion that can be used during the Cheltenham Festival 2022. In terms of percentages, this is one of the stronger sign-up deals available even if the actual sums involved aren’t huge.

Given that the £20 in free bets can be used on all sports markets, the sign-up deal can be used in effect as a good Ladbrokes Cheltenham offer as if used correctly it can essentially give you some free bets for the Festival as long as you time in right.

As always, there are some important terms to keep on the right side of, such as:

While specific Ladbrokes Cheltenham promotions will undoubtedly be published before the big event, initiating this bonus within seven days of the start of the Festival can lead to four, free £5 bets for the big races.

The Ladbrokes welcome offer is for a relatively low value and other bookmakers are more generous. However, it is a 400% matched bet bonus because the free bets are four times the value of the qualifying bet. The rules are transparent and offer is achievable as the odds and time scale requirements are reasonable.

How to Claim the Sign-Up Offer

Grabbing a great Ladbrokes Cheltenham free bet is really easy, in fact you can have four of them! To claim the Bet £5, Get £20 deal, simply head to the ‘promotions’ page on the Ladbrokes website and then follow these steps:

To use your 4 x £5 free bets as a Cheltenham Festival freebie, remember that you should make your £5 qualifying bet at odds of 1/2 or bigger within seven days of the final Cheltenham race. This way, you will have all £20 available for the big week to use as Ladbrokes Cheltenham offers.

Luckily, there are no wagering requirements attached to receiving your four free bets at Ladbrokes, though you should remember that they can’t be used alongside other promotions and only any profit from winning free bets will be paid into your account, not the ‘stake’.

Ladbrokes Cheltenham 2023 Offers

Ladbrokes are offering a number of general horse racing concessions and others that are related to the 2022 Cheltenham Festival. During the meeting Ladbrokes will be enhancing the odds for specific horses and offering extra places for some races. At the time of writing Ladbrokes had the following Cheltenham offers

Odds Boosts

Ladbrokes’ daily Odds Boost is available every day on horse racing markets to both new and existing customers. To claim an Odds Boost, all you need to do is log in daily and head to the ‘My Account’ section of the site. Any Odds Boosts due to you will appear there, detailing which market your token applies to.

When having a horse racing bet, if an Odds Boost applies to you then it will also show on the betslip. Each Odds Boost token increases the potential returns you receive on said selection, although stake limits may apply.

Odds Boosts are something we once again expect to be published as part of the Ladbrokes Cheltenham specials this year, and they are essentially especially when dealing with the fine margins involved in backing favourites or second-favourites in the big championship races.

Ladbrokes Best Odds Guaranteed

Ladbrokes offers Best Odds Guaranteed (BOG) for meetings in the UK and Ireland which covers the four days of the 2022 Cheltenham Festival. Bets are settled at the best odds which might be the board price taken in the morning or the Starting Price. This guarantee means customers can maximize their winnings and as the racing is difficult to predict at Cheltenham the promise has some value.

Best Odds Guaranteed will be another must for punters at Ladbrokes during the 2022 Cheltenham Festival. Despite the huge sums of money involved in Festival markets, prices can fluctuate markedly on the big races and so guaranteeing yourself the best possible price on the morning of the race is certainly the way to go.

Some major gambles have been landed at Cheltenham, so taking the morning price is crucial. When horses drift at the Festival however they can still go on to win, so Ladbrokes’ BOG offer guarantees you won’t miss out.

Ladbrokes Extra Places

Ladbrokes offers extra places for selected meetings and races. Each way bets are usually settled in line with industry standards which depend on the type of race and number of runners. The extra places become available from 6pm on the evening before racing and minimum runner conditions apply. Customers can expect extra places for some selected races at the 2022 Cheltenham Festival.

At past Festivals, Ladbrokes have been pretty hot when it comes to offering extra places on certain big races. The standard three each-way places on the Gold Cup, Stayers’ Hurdle, Champion Chase and Champion Hurdle could be extended while for the major handicaps Ladbrokes often go all the way to 5 places.

If 5 places are indeed offered on the handicaps, this opens up some great value propositions at very big prices on each day of the Festival and that has to count as a very sound bonus indeed.

Ladbrokes Non Runner No Bet

The rule means if a horse is withdrawn before race day and bets count as non-runners and stakes are returned. Several other operators have the same rule but Ladbrokes was one of the first.

Given that the ante-post market runs right up to the time of the final declarations, two days before the race, giving ourselves some insurance in case a horse doesn’t run is crucial.

Right up to three days before a big Cheltenham race the price on your horse may be sky-high, so betting ante-post is still wise. Ladbrokes’ NRNB deal therefore gives us some peace of mind knowing that when the final field is known if our horse isn’t among the names, we’ll get our stake back.


Ladbrokes Betting Features


In line with many other bookmakers, Ladbrokes offers a really bet-builder with social media being the main place to grab a specialised multiple bet.

The #GetAPrice feature means you can pick out and combine your own selections and place them into one bet. This works particularly well on football matches and can be used to build your Cheltenham betting bank. You can choose things such as how many goals, shots or tackles there will be in a match and then get Ladbrokes to give you the odds.

All you need to do is tweet @Ladbrokes with your selections, use the #GetAPrice tag and someone from the firm will reply to you with the odds for your personalised bet. There are some popular #GetAPrice selections already listed on the website too.

Remember to ask for your price as early as you can if you’re doing it via Twitter, as the firm can get very busy and so may not reply in time for you to get on.

Ladbrokes Ante Post Betting

Ladbrokes published prices for the 2022 Cheltenham Festival well in advance of some of their competitors. In fact you could place bets on major races at the Festival almost 12 months ago and Ladbrokes was at the forefront of this service. Over almost a year prices are subject to fluctuation and many horses will have been drawn. Under normal circumstances the bets are not voided and stand but NRNB changed that.

Cash Out

Ladbrokes offers customers the cash out option but it is more suited to in-play football betting than horse racing. However, if you have an accumulator on four or more races at Cheltenham you can cash out the bet before it has expired. It may the first three selections have won so there is a good chance of landing the bet. Cash out guarantees a profit or limits a loss while one or more selections have not run. Using this facility is a good option when the first legs of a multiple bet have been successful at the 2022 Cheltenham Festival and the final result is not known.

Why Bet with Ladbrokes?

First thing’s first; Ladbrokes are one of the original high street bookmakers in the UK. Their decades of experience in the industry means they know exactly how to keep punters happy and that is not to be sniffed at.

Odds are fair, though they can be boosted anyway as we’ve found out, their desktop site is top-notch and all of their features and promotions can be accessed just as well via one of the dedicated apps.

Live streaming is available with the firm, so even if you can’t be near a TV for major events such as the Cheltenham Festival you don’t have to miss the action, while the chance to claim four free £5 bets in time for the big week is also a huge advantage.

Some bookmakers, especially online, do come and go but there is a reason Ladbrokes has been around for so long. “The Magic Sign” is a trusted, fully licenced and regulated bookmaker which uses its power in the market to offer just about the most comprehensive list of horse racing odds while also handing out good special promotions.

How to Start Betting On Cheltenham With Ladbrokes

Cheltenham dominates the jumps season in Britain. The four day Cheltenham Festival brings together the best horses trained in the UK and Ireland. Over four days there are 28 races including Graded races and major handicaps. There is also a bumper Flat race and cross country race over about three circuits on the inside of the main tracks at Cheltenham. The Tuesday and Wednesday cards are run over the Old Course and the New Course is used for racing on Thursday and Friday which features the Gold Cup on fresh ground. In order to give your self the best chance of winning a strategy is required and here are some 2022 Cheltenham Festival guidelines.

Register An Account

Customers must register an account with Ladbrokes in order to claim free bets and place bets on the 2022 Festival. The registration process is quick and straightforward and involves specifying a unique Username and Password. Once all the required fields have been populated and an optional promo code entered a new Ladbrokes account can be created.

There is a qualifying procedure to claim £20 in the form of free bets which can form the stake for betting at Cheltenham. The welcome offer is easy to activate and achieve. The ease of use compensates for the relatively low value of the free bets.

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

Explore The Betting Options

Ladbrokes offers odds on over 50 sports including horse racing. The operator will publish odds for each race of the Festival on the night before racing. Once the first show of odds has been published ante post betting will be removed. As soon as the early prices appear Best Odds Guaranteed will apply. This concession covers meetings in Britain and Ireland which includes the four days of Cheltenham. Customers can take the board price or have bets settled at the starting price. Win and each-way single bets and multiples and combinations can be placed on all the races at the 2022 Cheltenham Festival.

 Watch The Action Live

Ladbrokes live streams horse racing from the UK and Ireland. Customers must place a bet on a race but they gain access to the live pictures and commentary. Live steaming will be available for every race at the Cheltenham Festival. The pictures are relayed by one of the dedicated channels that covers British and Irish racing. The broadcaster will have extensive coverage of Cheltenham including analysis, tips and interviews. Race goers can watch the action in person at Cheltenham where representatives of Ladbrokes will take and pay out bets. Ladbrokes betting offices will show the 2022 Cheltenham Festival in full.

Pick Up Your Winnings

Once the result of a race is known bets will be settled. If a customer has a winning bet the account balance is updated immediately. This promptness means betting funds are available for the next race which is important because customers do not wish to miss a bet at Cheltenham. Winnings can also be picked up in cash at a Ladbrokes betting office using a membership card.

Ladbrokes iOS App

The Ladbrokes iPhone and iPad mobile app can be downloaded from App Store. The app requires iOS 5.0 or later and it is compatible with all the latest version of iPhone and iPad. The download procedure is quick and simple so there is no delay. The app replicates the horse racing coverage on the desktop version which means ante post and day of the race betting on the 2022 Cheltenham Festival.

The Ladbrokes iOS app has had several updates and it is now faster and has better features. Customers can live stream and cash out many events using the Ladbrokes iOS app. Racing from the Festival can be viewed using this app.

Ladbrokes Android App

The Ladbrokes Android app can be downloaded from Google Play and the system requirements are 3.0 or later. The app looks good on first viewing and navigation is intuitive and at a decent speed.  The Ladbrokes mobile app has the same features and sports markets as a website.

This means horse racing is covered so customers have access to ante post betting. New users of the Ladbrokes Android app can claim the welcome of 320 in the form of free bets. Once the qualifying conditions have been met the free bets are credited and they can provide the stake for Cheltenham 2022 betting.

Bottom Line

Ladbrokes is one of the most popular UK based betting brands. The operator is trusted because customers know their betting funds are safe. The welcome offer provides a decent incentive to open an account and there are also ongoing concessions for current customers.

The horse racing service is excellent and that applies to all the betting markets for the 2022 Cheltenham Festival. For all your betting needs Ladbrokes is the place to visit. The site sees the importance on horse racing to customers and the high level of service is maintained during Cheltenham. There are many ways of betting on the Festival and opening an account and placing bets at Ladbrokes is one of the better options.



Customers with Ladbrokes have access to live streaming of horse racing in the UK and this includes all the races at the 2022 Cheltenham Festival.


For the most part, the industry standard 2 places (5-7 runners), 3 places (8+ runners) and 4 places (16+ runners in handicaps) are offered. Extra places may be given out during the Festival however, especially on the four championships races.


Ladbrokes offers a full Tote betting option, including the Placepot. Scroll along at your chosen meeting to the Placepot button, then enter your choses horses in each leg. Any payout you receive will go straight into your Ladbrokes account.


Yes, Ladbrokes offer Non Runner No Bet on all 28 Cheltenham races in 2022.


Although more money could be won, the daily maximum payout at Ladbrokes is £250,000 unless


Ladbrokes offers ante post betting for all 28 races at the Cheltenham 2022.


The Betfred sports app is available to download for both iOS and Android users, providing a range of services and features to customers on the move.


New customers with Ladbrokes are credited with £20 in free bets which can be used at Cheltenham.

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